Workfluencer Podcast
Redefining how we talk about work. Work isn’t just about what you do anymore—it’s about how you show up online. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and change industries from the inside out. From employee creators reshaping corporate culture to entrepreneurs building businesses from side-hustles, we explore the real stories, strategies, and challenges behind blending work, creativity, and influence. Because the future of work isn’t coming—it’s already here, and it’s being documented in real time.
Latest Episode
#97: How he gets brand deals with a small following ft. Lloyd George
Most creators assume they need a huge following to land brand deals. They don't.
Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side.
Now he's gone full-time as a creator and freelancer.
In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower
Recent Episodes
97
Aug. 10, 2026
#97: How he gets brand deals with a small following ft. Lloyd George
Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower
96
July 27, 2026
#96: How to Land Brand Deals Outside Your Niche
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a career brand with hundreds of thousands of followers, then landed sponsorships nobody expects from a recruiter turned creator: a World Cup activation, a mattress pitch, even a fly trap brand. She never quit her day job to do it. Host Rhona Pierce talks with Kennebrew about how she pitches lifestyle and mainstream brands by connecting everyday products to her audience's real lives, no
July 20, 2026
REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef
How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on Sunday and pick a random thought. It worked until it didn't. "It's really stressful when you're trying to be creative in the chaos." Her fix: pick one theme per quarter, then break it into 12 newsletters that build on each other. Readers get a continuous s
95
June 29, 2026
#95: How In-Person Events Build Community
Hosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chaselle Gazelle, founder of Jacksonville Bestie, to explore what separates unforgettable in-person events from forgettable networking mixers. Chaselle shares how she turned casual brunches with friends into one of Jacksonville's most recognizable community brands, why relationships matter more than transactions, and how busin
94
June 22, 2026
#94: What Makes a Great DisruptHR Talk
Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas. In this episode, we go behind the scenes of DisruptHR to explore what separates a good talk from a great one. Ashlynne shares how she develops topics, finds a disruptive angle, prepares for the fast-paced five-minute format, and what organizers are really looking for when reviewing sp
93
June 15, 2026
#93: How to Stand Out on LinkedIn
Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content. They also discuss emp
About the Host
Rhona Pierce
Rhona Pierce is a content strategist, video producer, and the founder of Workfluencer Media. With a career spanning software project management, recruiting, and content strategy, Rhona champions the idea that authentic content isn't just a marketing tool—it's career leverage. As the host of Workfluencer, she brings her expertise in employer branding, talent attraction, and personal brand building to the mic—spotlighting the real stories of professionals using content to shape the future of work.