Workfluencer Podcast
Redefining how we talk about work.
Work isn’t just about what you do anymore—it’s about how you show up online.
Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and change industries from the inside out.
From employee creators reshaping corporate culture to entrepreneurs building businesses from side-hustles, we explore the real stories, strategies, and challenges behind blending work, creativity, and influence.
Because the future of work isn’t coming—it’s already here, and it’s being documented in real time.
Work isn’t just about what you do anymore—it’s about how you show up online.
Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and change industries from the inside out.
From employee creators reshaping corporate culture to entrepreneurs building businesses from side-hustles, we explore the real stories, strategies, and challenges behind blending work, creativity, and influence.
Because the future of work isn’t coming—it’s already here, and it’s being documented in real time.
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Latest Episode 
#104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video
I have fewer than 15,000 followers on LinkedIn, and my baseline rate for a single sponsored video starts at $2,500.
Brands aren’t just paying for audience size. They’re paying for my expertise, audience trust, and everything that goes into the finished video.
In this solo episode, I’m sharing what happens behind that number, from the first concept board to the post-campaign report. I walk through my seven-stage sponsored-content workflow, explain what brands are paying for beyond the video
Recent Episodes
104
Oct. 26, 2026
#104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video
I have fewer than 15,000 followers on LinkedIn, and my baseline rate for a single sponsored video starts at $2,500. Brands aren’t just paying for audience size. They’re paying for my expertise, audience trust, and everything that goes into the finished video. In this solo episode, I’m sharing what happens behind that number, from the first concept board to the post-campaign report. I walk through my seven-stage sponsored-content workflow, explain what brands are paying for beyond the video
103
Oct. 12, 2026
#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore
You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership? Kaleigh Moore joins Rhona Pierce to explore how creators can build AI search visibility through specific expertise and content that answers real buyer questions. They discuss why being known for something matters, what makes an expert citable, and how creators can show brands evidence that their content is already appearing
102
Sept. 28, 2026
#102: How to Build an Employee Creator Program ft. Heike Young
Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not create thought leadership. After leading content and social media at Salesforce and Microsoft, Heike Young believes companies should move beyond copy-and-paste advocacy and invest in a smaller group of committed employee creators. In this episode, Heike joins
101
Sept. 14, 2026
#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse
Roxy Couse spent almost 15 years in corporate, working her way up to a director title at Fortune 500 companies. She played by every rule, hit every mark, exceeds expectations on every review. So when she sat down with her boss's boss and asked what else she needed to do to get promoted, she expected an answer she could act on...
100
Sept. 1, 2026
#100: How Creators Can Help Brands Win AI Search
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Je
99
Aug. 24, 2026
#99: How to Create LinkedIn Content That Sells
Getting laid off made Deidre “Dee” Henry question everything she believed about her professional value. Instead of publishing a polished gratitude post and asking for another job, she told the truth about what happened and asked people to hire her. That decision became the starting point for The Sales Loft. It also helped lead to Microsoft partnerships, a CNBC feature, an appearance on the same stage as Kerry Washington, and a business built around Dee’s expertise. In this episode, Dee joi
Recent Blog Posts
Sept. 21, 2026
What I Bring To Every Conference To Create Months of Content
If you're heading to a conference, a mastermind, a speaking gig, or any event for your business, don't just show up, post a few Instagram Stories, and call it a day. One trip can give you weeks of content if you're intentional about what you capture…
About the Host
Rhona Pierce
Rhona Pierce is a content strategist, video producer, and the founder of Workfluencer Media. With a career spanning software project management, recruiting, and content strategy, Rhona champions the idea that authentic content isn't just a marketing tool—it's career leverage. As the host of Workfluencer, she brings her expertise in employer branding, talent attraction, and personal brand building to the mic—spotlighting the real stories of professionals using content to shape the future of work.